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AJA BRANDS NEWS: BACKES & STRAUSS AND GEMFIELDS CREATE EMERALD AND DIAMOND WATCH #335

19.09.2014

 Eighty Zambian emeralds and 241 natural diamonds grace a watch created for Harrods' Biennale des Antiquaires.

At 23.5 carats, 'Harrods Princess' is a collaboration between diamond firm, Backes & Strauss, and gemstone supplier, Gemfields.

"We are absolutely delighted to be collaborating with Gemfields," said Backes & Strauss chief executive officer (CEO) Vartkess Knadjian.

Backes & Strauss uses only the finest natural conflict-free diamonds and it was of the utmost importance for us to find an equally discerning partner. Their Zambian emeralds are among the finest responsibly sourced coloured gemstones and the perfect complement to create the Harrods Princess."

The watch will be unveiled at London's Harrods in the Fine Watch Room for the Biennale des Antiquaires exhibition.

The pièce unique was crafted in Switzerland.

"As a watch enthusiast myself, I am envious of the lucky woman who will have the pleasure of wearing such an exquisite and rare timepiece and look forward to creating future masterpieces with a company as highly regarded as Backes & Strauss."

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Armenian Jewellers Association | Since 1998
Armenian Jewellers Association | Since 1998