Simon G. Jewelry is showing its customers its commitment to celebrating what's important to them with the launch of an ad campaign this spring. 

Through "Committed," Simon G. said it's expressing its commitment to quality, love, unity, kindness and more.

It also will include an influencer campaign-in which the brand will partner with a variety of influencers in the fashion, beauty and design space and ask them to share something special to which they're committed-and content on the Simon G. Jewelry website and social media platforms. 

The direction of the campaign was spearheaded by creative director Amir Zia, who also has worked with the repositioning of such brands as David Yurman, Stuart Weitzman and, most recently, Ippolita and its campaign featuring Kendall Jenner.

The first images appeared in the April issue of Marie Claire. They also appear in the May issue and will show up in a few more throughout the remainder of the year. 

The campaign will run for a year and is available for retail partners to use. 

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Armenian Jewellers Association | Since 1998
Armenian Jewellers Association | Since 1998